- Estimate our audience size and usage pattern;
- Store information about your preferences, and so allow us to customise our Site according to your individual interests;
- Speed up your searches;
- Recognise you when you return to our site.
Certain pages on our Site may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.
An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our website visitors come. We also may use this information to enhance our Site.
We may use third-party web analytics services on our Site, such as Google Analytics. The third party providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use our Site. The data collected through these means (including IP address) are disclosed to these third party providers, who process the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.
For more information on deleting or controlling cookies we recommend www.aboutcookies.org